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Didi group

Didi Group is a regional enterprise, headquartered in Petaling Jaya, Malaysia, comprising of three core businesses – Franchise & Distribution, Retail and Lifestyle Creation.

Franchise & DIstribution

The Franchise & Distribution Division of Didi Group specializes in motorcycles, representing brands like Harley-Davidson, Piaggio, Vespa, Moto Guzzi, Aprilia, Royal Enfield and Triumph motorcycles. Didi Group is the sole importer and distributor for the largest motorcycle brands in Malaysia and has presence in Singapore and Hong Kong. This division is responsible for importation and distribution of motorcycles to retailers across the region.

Retail

The group has forayed into consumer and retail industry together with Goh Brothers, which is also a shareholder of Didi Group. The Retail Division takes pride in the various motorcycle and car brands available under its wings, which is accessible to the various segments of the consumer. This includes motorcycle brands like Harley-Davidson, Piaggio, Vespa, Moto Guzzi, Aprilia, Aprilia, Triumph and Royal Enfield. The Retail Division also represents luxury car brands such as Audi, Volkswagen, Smart and Lexus to broad-appeal market brands like Proton, BYD, Toyota and Isuzu.

LIFESTYLE CREATION

To compliment and create an edge to our retail business, ByDidi was formed to create something special to mix both automotive and lifestyle under one platform by creating hubs in Singapore and Malaysia where all customers from various walks of life can play, enjoy and come back for more beyond just owning something from us and simply revel in the unique lifestyle of creativeness and freedom.

VISION

To be the leading player in lifestyle mobility solutions.

MISSION

To create lifestyle solutions by exploring new ways and methods for people and economies to connect and communicate with each other. 

OUR LEADERS

Rewi Hamid Bugo

Chairman

Mr Rewi has been the Chairman of Didi Group since 2016, with years of experience in several industries including property development, oil and gas, finance, insurance and travel and tourism.  He sits on the board of several private and public companies in Malaysia and New Zealand. 

Mr Rewi is currently a member of the Board of Trustees of WWF Malaysia and Vice Chairman of the Sarawak Chapter of the Malaysia New Zealand Chamber of Commerce and was previously Deputy President of the Sarawak Housing Developers Association. 

Goh Kian Sin

Managing Director

Mr Goh has been the Managing Director of Didi Group since 2016. He is a seasoned entrepreneur with vast experience in diverse sectors including automotive, foundation, pipes, roofing shingles, manufacturing of steel fibers, civil construction and project management services.

He founded Goh Brothers Group which is now, one of the largest automotive dealerships in Malaysia. The group started off as a used car business and expanded the business over the years.

In 1999, Goh Kian Sin established his own group of companies – Oriental Castle focusing on steel business together with Arcelor Mittal as the partner for Asia and is still the on the management board of Arcelor Mittal till today. In 2010, he also sat on the listed company HG Metals in Singapore as the Managing Director.

Juan Chow Wee

Executive Director

Mr Juan joined Didi Group in 2016. He is responsible for the group’s motorcycle division in Malaysia. He brings with him years of hands-on management experience from local to multinational companies in diverse industries namely automotive (car and motorcycle), technology marketing and banking.

He is an established executive experience in the automotive industry from cars to motorcycles with involvements in brands such as Ferrari, Maserati, Porsche, Mercedes, Brabus, Mazda, Peugeot, Volkswagen, Ducati, Harley-Davidson, Piaggio, Vespa, Moto Guzzi, Aprilia, Royal Enfield, Zero Engineering, Triumph Motorcycles and Indian Motorcycles over the span of 20 years covering Malaysia, Indonesia, Vietnam, Cambodia and Myanmar.

Eugene Mah

Executive Director

Having joined DIDI Group in 2022, Eugene helms the retail and import operations in Singapore and Hong Kong.

Being passionate in the two-wheeler industry and an avid rider, has given him an insight in many aspects of the industry, an essential formula where passion meets work starting from being a technician in a workshop to management in sales both local and regional.

Armed with over 15 years of experience in the industry, managing re known brands such as Triumph Motorcycles, Piaggio, Vespa, Aprilia, Moto Guzzi, GIVI, Ohlins, Motorex, K&N, EBC, SYM, Honda and Yamaha.

Our timeline

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2017
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Moto Guzzi Malaysia

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2018
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Refresh Network of Harley-Davidson Malaysia (through official opening of Harley-Davidson of Petaling Jaya)

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Aprilia Malaysia

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2019
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Vespa & Piaggio Malaysia

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2020
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Refresh network of Vespa & Piaggio brands in Malaysia (through official opening of Motoplex Petaling Jaya)

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2022
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Royal Enfield Malaysia

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Triumph Malaysia

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Triumph Singapore

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Triumph Hong Kong

OUR REGIONAL FOOTPRINT

©️ 2022 by Didi Group