PETALING JAYA, MALAYSIA – 9 March 2018 – American motorcycle manufacturer Harley-Davidson®, together with its newly appointed authorised sole-distributor in Malaysia, DIDI Resources Sdn Bhd recently announced the official opening of Harley-Davidson® of Petaling Jaya, its latest dealership on the outskirts of Kuala Lumpur, to reinforce the brand’s continued commitment in Malaysia. Harley-Davidson of Petaling Jaya is the first dealership in a refreshed independent dealer network within Malaysia. Located at The Gasket Alley, Petaling Jaya, the showroom will be operated under Goh Brothers Motorcycles Sdn Bhd, a company under Goh Brothers Capital, which is known to be a retail specialist for several automotive brands in Malaysia.
Harley-Davidson owners, riders from Kuala Lumpur and throughout Malaysia, along with Managing Director of Harley-Davidson Asia Emerging Markets, Mr Johan Kleinsteuber, Chairman of DIDI Resources,
Mr Rewi Hamid Bugo and Chairman of Goh Brothers Motorcycles, Mr Goh Kian Sin were present at the official opening.
Mr Johan Kleinsteuber, Managing Director of Harley-Davidson Asia Emerging Markets, said, “Together with our new authorised sole-distributor partner, DIDI Resources, we are happy to refresh our trusted network of independently owned dealerships in Malaysia, a country Harley-Davidson has been committed to since 2008. Harley-Davidson of Petaling Jaya, along with the other upcoming dealerships, will continue to serve existing and potential customers who have a passion for Harley-Davidson. Harley-Davidson’s unrivalled products and experiences are now closer to motorcycling enthusiasts in Kuala Lumpur and across Asia, helping them fulfil their dreams of personal freedom.”
The new 20,000 square foot dealership will offer Harley-Davidson’s entire range of bikes, including the limited edition 115th anniversary Street Glide, Road Glide Special and MY18 Softail lineup. It also showcases Harley-Davidson general merchandise and genuine Harley-Davidson parts & accessories. Within the centre itself, there will be best-in-class after-sales services with a complete stock of parts. In addition, there will be 4 plus 2 fully equipped service bays and a body & paint center, all manned by technicians trained by Harley-Davidson University.
“As the authorized distributor of Harley-Davidson motorcycles in Malaysia, we are working closely with Harley-Davidson Motor Company in supporting the growth of the brand in Malaysia, with more exciting opening announcements to come in 2018” said Chairman of Didi Resources Sdn Bhd, Mr Rewi Hamid Bugo.
Chairman of Goh Brothers Motorcycles Sdn Bhd, Mr Goh Kian Sin said, “We are honoured that Harley-Davidson has given us the trust to carry the brand by becoming the first Harley-Davidson dealership in Malaysia under the refreshed Malaysia dealer network. Our strengths are built based on our extensive experience in automotive retail for several premium brands and operating 4S centres nationwide. We are confident that we would be able to serve our Harley-Davidson customers by providing the best follow-up service and support”.
In conjunction with the official opening, Harley-Davidson of Petaling Jaya will announce the formation of H.O.G.® Petaling Jaya Chapter Malaysia. H.O.G.® provides the springboard for dealers to engage, enlist and excite their customers. By managing a chapter, each dealership can localize activities/events/rides whilst providing a more personalized service to their most loyal customers. The Petaling Jaya Chapter Malaysia inaugural ride, which will take place on 10th of March 2018, will see the participation of 500 Harley-Davidson owners riding in a convoy from the dealership in Petaling Jaya to Tanjung Malim, Perak. Upon returning from Tanjung Malim, the convoy and another 1,500 Harley-Davidson owners will celebrate the opening of the new dealership with a party where there will be live music, food, drinks and lucky draw at the dealership.
The dealership is located at The Gasket Alley, Lot 15, Jalan 13/6,46200 Petaling Jaya, Selangor and will deliver a complete, authentic Harley-Davidson ownership experience. Additionally, the dealership will serve as a meeting forum for local riders and enthusiasts to share their passion for riding together across Malaysia’s many breathtaking destinations.
For more information please call 03 7955 9399 or visit www.facebook.com/harleydavidsonpj
For Media Queries, please contact
Rudy Halim
Head of Branding, Harley-Davidson Petaling Jaya
T: +60123863887 E: rudy@harleypj.com
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